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12.0 Credits

The purpose of this course is to help CPAs develop a comprehensive background on business finance and management concepts and skills. With this knowledge and these skills, CPAs in industry and public accounting can better manage all aspects of their own businesses while helping their clients make more informed business and financial decisions.


  • Discuss the marketing process and framework for analysis
  • Explain several organizational behavior theoretical models and how to use them to diagnose and to solve organizational problems
  • Apply quantitative/number-crunching analyses including decision theory, time-value formulas, cash-flow analysis, capital budgeting, probability theory, and regression analysis and forecasting
  • Explain the basic mathematical relationships in portfolios and the asset-allocation concepts both in general and for various investment classes in the context of efficiency, life cycle, investment horizons, and risk constraints
  • Outline and explain the problem-solving framework for operations including the five major issues, the six "M"s of production, and the three principle methods of production
  • Describe the critical features of the business cycle and the use of composite economic indicators to help predict changes in the business cycle and to guide business decisions
  • Compare/contrast various assumptions and planning implications associated with various strategic planning theories and concepts

Major Topics

  • Fundamentals of organization behavior -- Defining a problem, analyzing it, & planning action suited for resolving it; theories of motivation and job design; the six elements of organizational architecture
  • Decision making with statistics -- Gathering statistical information, interpretation, and methods of forecasting
  • Finance -- Risk and return; portfolio management theories; asset allocation; capital asset pricing models; financial management; all mathematics of tax leverage and tax planning; cash flow analysis
  • Marketing principles/concepts -- Consumer analysis, market segmentation, distribution channels, advertising/promotion, & economic break-even analysis; competitive strategies in changing markets
  • Capital budgeting & marginal investment analysis -- Tax-adjusted time-value analysis, IRRs, NPV, and other methods to allocate scarce resources among business investment opportunities
  • Production management -- Capacity, scheduling, and inventory control issues
  • Macroeconomic and micro-economic concepts, the impact of business cycles and the current business environment on business plans and profitability, and how to interpret vast amounts of data available to make business decisions

Designed For

CPAs in industry and public accounting who want to expand their knowledge of business management and finance and the principles of strategic business planning


Experience in financial management