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Connecticut CPA
November/December 2014
Accounting Students Learn `Business Communications Do's and Don'ts'
CTCPA Public Affairs Director Mark Zampino recently brought his business communications
course to Sacred Heart University. Pictured are Sacred Heart graduate students along with
Associate Professor Danny Pannese (center, blue shirt) and Zampino (center, pink shirt).
The packed room of graduate students at Sacred Heart University.
The crowd at Eastern Connecticut State University waits for the session to begin.
The Fairfield University visit included an added presentation on the role of the Connecticut State Board of Accountancy (SBOA). Pictured are (photos from
left) SBOA Legal Counsel Sonia Worrell Asare, License and Applications Analyst Stephanie Sheff, Fairfield University Professor of Accounting Dr. Dawn
Massey, and students enjoying the presentation.
Students at colleges across the state have
been learning some "Business Communi-
cations Do's and Don'ts" from Public Af-
fairs Director Mark Zampino, who has pre-
sented the popular soft skills course at 12
Connecticut universities this school year.
Sessions range from 45 minutes to three
hours, depending on the school's meeting
format. Students garner advice on a wide
variety of professional communication
concerns including building and maintain-
ing credibility, situational awareness, lis-
tening skills, barriers to communication,
personal branding, handling criticism and
complaints, and client confidentiality.
Reaction to the presentations has been
overwhelmingly positive, and return visits
are scheduled out as far as August 2015.
"Thank you for taking time off from your
busy schedule to come and give us such
a wonderful presentation on Saturday,"
Sacred Heart University graduate student
Albert Radix told Zampino. "I must say,
you gave me some great insights and I
think the entire class will say the same."
Echoing his sentiment, Eastern Connecti-
cut State University student Benjamin
Meadows raved, "As always, your pre-
sentation was engaging and memorable."
Zampino's "Business Communications
Do's and Don'ts" (as well as his popu-
lar "Secrets of Effective Public Speaking")
are also available to firms and companies
at the CTCPA Education Center or as
in-firm CPE delivered right to your door-
step. For more information, contact CPE
Director Lisa Bugryn at 860-258-0232 or