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avenue to send these folks to get ex-
actly the same level of service a pay-
ing client would receive."
A Whole New Look
Before embarking on a public rela-
tions campaign, the Board of Direc-
tors decided the organization needed
an identity update. A marketing com-
mittee led by Wilson and including
McMillan, McMahon, Stover, and
CTCPA Public Affairs Director Mark
Zampino buckled down and got to
work, accomplishing an incredible
amount of work in just a few months.
The Community Accounting Aid
and Services, Inc. name morphed
into the more succinct Community
Accounting Services (CAS).
The Board of Directors approved a
new, more holistic mission statement:
"Community Accounting Services
seeks to empower the less advan-
taged to make better financial deci-
sions that enhance their well-being
and strengthen our communities."
Amanda Bedard, a marketing
strategist at Marketing Atlas and
a longtime associate of Wilson,
volunteered her time and talents to
design a new logo.
Bedard and CTCPA Communications
Coordinator Caitlin Bailey O'Neill
worked together to design and
build a new CAS website, launched
on April 1 at the new URL www.
Armed with a new, contemporary
look, McMillan and the Board of
Directors are confident that the new
CAS is moving in the right direction.
"We have a new mission, the new
logo is great, the website is a dream
I didn't think it could all come together
so quickly!" McMillan marveled.
"Now, I'd like to increase the number
of volunteers we have."
Rick Merrick (left), president of Community Accounting Services, and Laura O'Keefe, family financial
stability coordinator for The Village for Families & Children, appeared on FOX 61's Good Day CT
to discuss how the United Way and CAS are helping low-income taxpayers through the Volunteer
Income Tax Assistance program.
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