now appears in stunning full color at
the same cost of our previous two-
color process, with only a slight reduc-
tion in the number of pages. This is
also the result of an effort to produce
"shorter articles that say more ..."
"reskinned" our website and our new
logo and colors throughout provide
both a fresh and contemporary look.
You'll also notice that our new logo
supplants the letters "CS" in "CSCPA"
with "CT" in "CTCPA" and, accord-
ingly, our new URL (website address)
(AMA) defines "brand" as a "name,
combination of them intended to iden-
tify the goods and services of one sell-
er or group of sellers and to differenti-
ate them from those of other sellers."
We want our brand, our logo, our visual
elements and presence, and our stra-
tegic mission's theme of "advocacy,
community, and education" in short,
all symbols of our reputation to reso-
nate with you each time you see our
new logo and colors.
Have we changed our name?
That's because many of our external
publics state and federal legisla-
tors, the media, other professionals,
public actually refer to us as "(the)
sense today than "CS" as it readily
identifies us in a more relevant manner
to more people. We also consider it
more "inclusive," as frequently we rep-
resent the Society to external publics
as "the voice of Connecticut's orga-
nized professional accounting com-
munity," and on those occasions, we
certainly want speak as "the Connecti-
Certified Public Accountants" will re-
main our official name, but we will use
the terms "Connecticut CPAs" and
"CTCPA" as our primary identifiers.
change, our first in 28 years, caps our one-year-plus of planning
and refining to refresh and enhance the CTCPA brand. And we
are showing off other "brand"-new changes in our branding ...