side Advisory Council members, Board of Directors
members, and CSCPA staff as
before the group, PowerPoint remote clicker in hand,
ready to unveil her firm's proposed redesign of the
CSCPA logo. The Society's current logo has been in
use for almost 30 years. How would Society leader-
ship react to the idea of a new logo, I wondered? We
were about to find out.
reaction. For a few moments there was silence. Then people started to speak up. "I think
it will be a nice transition," Not-for-Profit Organizations Committee Chair Linda Dahlmeyer
said. "It's modern for today's environment, but still demonstrates a connection to the orig-
inal vision of the Society our `forefathers' created." Member-at-Large Mike Hanlon added,
"It clearly shows who we are and what we do." Mission accomplished.
wide rebranding effort. We're taking a top-down approach, evaluating what's working
well and what could use a refresh, as we continue to grow and move forward in today's
ing a redesign of the CSCPA website. The new site will feature a sleek look and feel with
simplified navigation, easier-to-use course registration, a streamlined membership applica-
tion, and more.
new nameplate and will print in full color throughout. [Shameless promotion: Want to reach
almost 6,000 CPAs? See
changed throughout the years, check out Publisher Mark Zampino's story on page 10.