League Club in 1908. These gentlemen directed that our
first branding effort comprise the words "The Connecticut
Society of Certified Public Accountants" in Olde English
Script, as well as a circular seal with the same language in
a sans serif, all-uppercase typeface with "CONNECTICUT
Olde English did indeed convey stature, professionalism,
and permanence from the inception of this logo until the
Society leadership opted to replace it in the early 1970s,
ushering us into the "Yesterday" era.
Society president. Discussions of the Society's branding
and logo came to the fore, and Jacobs, a practical man,
said he admired the logo of the American Institute of
CPAs, "So," Jacobs posed, "why not just make our logo
look like theirs?" No one disagreed (including the AICPA),
AICPA's, save for the first two letters.
the "blocks" logo, created by Hartford graphic design artist
John Alves. Alves drew his inspiration in part from the
"columnar" sheets used by accountants, noting that the con-
vergence of the "bars" in the direction of the upper righthand
corner symbolized upward progression and direction, while
the bars signified strength through unity given their straight
and strong intersections.
thereof (gray) ... good, conservative business shades, espe-
cially if you're selecting a suit. Later, the letters "CS" and
"CPA" appeared in green, and the blocks in blue, the colors
of Earth and water.