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WhenaskedwhatchallengesCTCPAcanhelpitsmembers
tackle, the resounding answer from firm leaders is often
thesame­manyCPAshavetop-notchtechnicalexpertise
butneedtosharpentheir"clientskills."Specifically,many
needtogarnerconfidencewhenitcomestopublicspeak-
ing,businesswriting,andother"softskills."
Listening to this feedback, CTCPA Executive Director
Art Renner suggested to Public Affairs Director Mark
Zampino that he condense the business and profession-
al communication course he has taught at the University
of Hartford for more than a decade into in-house CPE
courses for CPA firms. The resultant seminars, "Busi-
ness Communication Do's and Don'ts" and "The Secrets
ofEffectivePublicSpeaking,"havegarneredravereviews
at firms from Park Avenue, Manhattan to Manchester
(NewHampshire)...andmanypointsinbetween.
Thisfall,Zampinomorphedthecourseyetagain,thistime
tailoringittoaccountingstudentsatConnecticutcolleges
anduniversities.SinceSeptember,he'saddressedstudent
audiencesattheUniversityofConnecticut,QuinnipiacUni-
versity,FairfieldUniversity,theUniversityofHartfordBeta
AlphaPsiChapter,PostUniversity,andThreeRiversCom-
munityCollege,withadatescheduledforProvidenceCol-
legeinthespringanddatesbeingarrangedwithSouthern
Connecticut State University, Western Connecticut State
University,andNaugatuckValleyCommunityCollege.
Sessionsrangefrom45minutestothreehours,depend-
ing on the school's meeting or class format. Students
garneradviceonawidevarietyofprofessionalcommuni-
cationconcerns,includingbutnotlimitedtosuchtopics
as email etiquette, nonverbal communication, and even
listeningskills.ThepublicspeakingcourseoffersZampino's
methodicformulafororganizinganddeliveringaneffective
presentation,pepperedwithahealthydoseofhumorand
personalanecdotes.
Whenofferedtheseminar,CTCPAPresident
Noelle Taddei,
an associate professor of accounting at Post University,
tookthingsastepfurther.Seekingtogiveherstudentsa
tasteofaprofessionalbusinessenvironment,shearranged
for school vans to bring approximately 20 Post students
totheCTCPAEducationCenterinRockyHillforacustom
seminarwithZampino.
After an introduction to CTCPA's resources for students
andnewandyoungprofessionalsbyAcademicandCareer
Coordinator
Alicia Strong,studentssettledintotheEduca-
tionCenter'sergonomicchairsfortheBusinessCommuni-
cationspresentation.
Followingthepresentation,studentswereeagertoputtheir
newknowledgeintopractice.
"AllthatIhavelearnedinthepresentationIwillnodoubt
utilizeandpracticeintheverynearfutureasIseektofind
myfirstprofessionaljob,"onestudentsaid.
"Ilove[Zampino's]personalexperience,humor,andstories.
IhavealreadybeguntopracticewhatIhaveheard,"agreed
another.
Taddei'seffortstointroducethestudentstotheprofessional
accountingcommunitypaidadditionaldividends.
"FrommyfirstarrivalattheCTCPAbuilding,Ifeltextremely
welcomedbyeveryone,"saidoneofherstudents.
"I am planning on joining the young professionals group,
becauseitseemslikeagreatwaytobuildnetworkswithin
theaccountingfield,"addedanother.
Taking Business Communications to the College Crowd
"Mark Zampino's session was one of the most powerful I've
been to. I wish that I had heard him earlier in my college career."
Post University student
CTCPA President Noelle Taddei welcomes some of her
Post University students to the CTCPA Education Center.
Thecoursesfeaturedonthispageareavailable
bothattheCTCPAEducationCenterandas
in-firmCPEdeliveredrighttoyourdoorstep.
Formoreinformation,contactCPEDirector
Lisa
Bugrynat860-258-0232orlisab@ctcpas.org.
Bring Soft Skills Courses to Your Firm
Connecticut CPA
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January/February 2013
29